About

Experienced founder with one successful exit.

Ray is an operations specialist with a demonstrated history of building in the holistic health, music & art industries. Skilled in management of large & small teams, curating experiences, digital marketing, brand strategy & content creation.

Employment Summary
Kensho Health March 2020 - Dec 2021
Head of Community & Content

- Implement & manage end to end practitioner acquisition & satisfaction
- Manage practitioner on boarding (edits, questions, verification)
- Manage practitioner content strategy, video, live, written (procurement, scheduling, deployment)
- Manage social media strategy, engagement, look & feel
- Manage email marketing strategy, creation & deployment
- Reporting to the COO on a regular basis progress of agreed KPIs & ORKs
- Receive, process, answer & report all care matching requests
- Track product bugs to tech support & track solutions
- Build & execute provider sales strategies
- Field all sales calls from potential new solo providers and group practices
- Develop and execute community engagement strategies
- Manage brand lead & growth lead to execute product, marketing & sales sprints
- Manage customer support specialist to maintain quality control & customer satisfaction across the provider community
- Develop and report product evolution recommendations
- Develop and execute provider community communication strategy
- Develop and execute provider community education strategy
- Build & execute provider community ambassador program
- Implement & manage diversity, equity & inclusion accountability team

Kensho Health (Early stage start up, raised 1.2mil pre seed) Dec 2019 - March 2020
Strategic Consultant

- Data /CRM protocols (hubspot, onboarding, lifecycle management)
- Provider onboarding foundation
- Provider email lifecycle foundation
- Practice area search & symptom directory
- Partnership directory
- New World Native IP merged over including full profiles + reviews + content
- Review system foundation
- Provider engagement strategy implemented through the Slack community
- Email marketing campaigns to holistic health leads

New World Native 2017 – March 2020
Founder / CEO

-  The world's fastest growing wellness network. ‘Linkedin for the wellness industry’
-  20,000 community, 2000 validated practitioners, across 32 countries
-  Raised an angel investment round in 2018
-  Wellness programming for Mercedes Benz, SXSW, Adidas, meConvention
-  Founder Rachel spoke on a panel at SXSW 2018 & Wanderust Wellspring 2018
-  NWN was a featured booth at the SXSW Wellness Expo 2018
-  Licensing & affiliate deals with numerous brands
-  Wellness programming client WeWork around multiple locations New York; producing weekly workshops and office hours with top practitioners
-  Website re-design and key feature roll out, implemented robust CRM and inbound marketing methodology
-  Produced practitioner facing events in Lisbon, Portugal, Amsterdam, Netherlands, Los Angeles, California, Brooklyn, New York, Bali, Indonesia
-  Global team of 6

The Wellness Agency Oct 2018 - Dec 2019
Partner / Head of Marketing and Talent

- Lead, create and land marketing pitches to CPG wellness clients - B2B client management
- Management of brand affiliate deals
- Manage wellness talent, from speaking gigs to brand partnerships - Develop and produce brand events
- Project manage social content creation and roll out across multiple platforms

Conscious City Guide 2018
Partnerships Director

- Connect, create and onboard partnerships with notable festivals, studios and talent in the conscious space.
- Assist with the platform build from UX to CRM foundation planning and execution through hubspot

New World Native Creative 2014 - 2018
Founder / Creative Director

- LACMA Gala 2015/16 - Production Lead
- MAYTAG Commercial 2015 - Art Department
- US Cellular Commercial 2015- Art Department
- ESPN Commercial 2015 - Art Department
- MOCA Gala Dinner 2015/16 - Production Lead
- The Broad Opening LA 2015 - Production Lead
- Namaste Music Video 2015 - Producer
- Baio, Mira Music Video 2014 - Producer
- Test and Recognise Seekae Music Video 2014 - Producer
- Lost Paradise Video and Creative 2014 - Producer
- Squarespace SuperBowl Spot w/ Key and Peel 2015 - Art Department
- Nike Commercial 2015 - Art Department
- Hollywood Reporter Oscars Party 2015 - Production Lead
- KCRW and Annenberg Foundation - Sound In Focus, Summer Concert Series 2015/16
- Production - Not With Him - Super Pac 2016 - Launching Event - Producer
- Ondalinda X Careyes 2016, Mexico - Music Festival - Operations & Production Director
- Ideapod Activation - Rock The Vote // Democratic National Convention 2016 - Producer
- Patron Margarita Of The Year Competition 2017 - New York - Producer
- The Springs Wellness Centre DTLA 2017 - Events Manager
- The Space Between - Documentary producer & videography 2018 - India and Egypt

Lost Paradise Festival, Australia 2014 – 2015
Director of Operations

- Co-Founder of Lost Paradise Festival, 3-day music, yoga, arts, family friendly, camping festival 10,000 pax in opening year.
- International Tour Management for bands & Dj’s
- Producer for film and photo content
- Marketing and Promotions
- Project Management of brand development and brand activations/ sponsorship deals
- Designed and managed the manufacturing (in Indonesia) of a clothing and jewelry line for the Lost Paradise Festival
- Festival specific operations include: accreditation planning, ticketing, artist booking/ liaison, sustainable waste management, ingress, egress, stall acquisition and liaison, security, campsite management, site build management, decor creative direction, volunteer management, Glamping liaison and management, and customer service.

Finely Tuned Productions, Australia 2014 – 2015
Director of Operations

- National 500 - 10,000 PAX one day music events
- National three day music festivals
- International Tour Management for bands & Dj’s
- Project management of month long food and beverage pop ups for VIVID Festival
- Artistic light installations & projection mapping curation as part of VIVID Festival, the largest light festival in Australasia.
- Event Management: Successfully managed the operations of events running over parallel time frames alongside the management of personnel teams from small power teams of 4, to large groups of 150

Billy Blue College of Design, Australia 2012 – 2014
Producer and Industry Liaison

- An art curator specializing in facilitating industry connections and building community based art exhibitions and an educator at a tertiary level across arts and events.
- Skilled creative director across content creation and roll out.
- Extensive art direction experience across photography and film shoots.

He Made She Made Gallery - 2010 – 2014
Producer

News Corp. Australia - 2010 – 2012
Account Manager Advertising Sales

Sunshades Eyewear, Australia - 2009 – 2011
Executive Assistant to the CEO Project Manager / Marketing Assistant

Education

College of Fine Arts (COFA) - 2013 – 2016
Masters of Art Administration

University of New South Wales - 2004 – 2006
Bachelor of Arts